the FM Signal

Thursday Signal

Posted in Daily by janetti ! on January 28, 2010

(Reposted from Searchblog)

Written by John Battelle

The iPad announcement took two months to build up, so it’s not going away in one day. Today’s news is dominated by Monday morning quarterbacking around the device, and so far, the fanboys and tech blogosphere are, by and large, not pleased. The image at left represents a few of the stories I’ve been reading across the web. I’ve filed them away in a folder I call “Predictions Support”, as they all seem to support my thesis that the iPad would disappoint. Time will tell. And I still want one, and I’m not convinced there isn’t a counter story in there somewhere.

Meanwhile, there are a few deficits in the iPad that are material to the marketing business. First, the iPad does not support Flash. That’s just silly, unless Apple really thinks it can force marketers to create purely for its own distribution channel (or envisions the iPad as an ecosystem devoid of ads, which is possible). Second, it has no camera, though I’m sure camera devices can be added to it (and probably will be added natively in future versions). Third, as I predicted, it’s another orifice for Apple’s iTunes and App Store, so it’s not an open web device. Then there’s the unfortunate choice of name, which I think will fade over time. There are many other features (or lack thereof) that folks are finding fault with, for more, check this piece on Gizmodo.

My one line summary: The iPad was designed to consume media content in the framework of the social web, and drive Apple’s proprietary platform even deeper into the psyche of the consumer. Don’t count it out. More: Check Mate: Apple’s iPad and Google’s Next Move(O’Reilly Radar).

Other stories of interest:

Google Social Search Goes Live, Adds New Features (SEL) – Watch this space, and it’s the beginning of a sea change in how search works. My initial questions and response from Google: Google Rolling Out Social Search: But Does It Leverage Facebook?

Advertising: A Little ‘i’ to Teach About Online Privacy (NYT) – I am on the Board of the IAB and welcome this initiative. I only hope it becomes actually useful to consumers.

Top 10 Personal Branding Blogs (Lifescoop) – A good list of sites that help you dust off the brand that is you. One thing I’ve noticed is key to success in the media and marketing business is the realization that understanding your own brand is critical to helping others grow. At FM, we’ve helped scores of marketers get promoted, and we’re really proud of that.

Vivaki Ventures Is Done Chasing Equity Deals with Startups (Clickz)

Why Most Digital Ads Still Fail to Work (Ad Age)

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Signal From Noise

Posted in Daily by janetti ! on January 21, 2010

(Reposted from Searchblog)

Written by John Battelle

Media and Marketing stories that interest me today:

Kindle Will Get App Store (NYT) – I’ve been on about this for a while now, and finally, it seems Amazon is getting a clue. I’m guessing the impending launch of the iTablet, which certainly will have an app store (like the iPhone does), is pushing Amazon to open its doors to developers. About time. For marketers, this ideally will become a new channel into which you can extend your app-based platform ecosystem, assuming you do it in a way that adds value.

A Twitter Tracker for Jersey Shore (clickz) – What, Battelle likes Jersey Shore? Not really (though I have watched, astounded on so many levels). What I think is worth pointing out is the concept of Twitter tracking in general. Curating and adding value to conversations around brands is a skill all marketers must have going forward. Witness the first (and one of the best, I’ll submit humbly), Exectweets, and one of FM’s latest, Amex Open’s Pulse.

The Top 10 Fastest Growing Sites on Web, 2009 (Comscore) – I’m proud to say FM is one of them. Others of interest: Kodak (!), Nintendo, UPS, Hallmark. Interesting that several of them are brands, not media properties.

Rock Band Opening Up (Mashable) – It’s not quite what I predicted earlier this month, but there’s 11 months to go and this is a step in the right direction.

Report: Kids and Their Screens (Kaiser Foundation) – It’s worse (and better) than you thought. “Today, 8-18 year-olds devote an average of 7 hours and 38 minutes (7:38) to using entertainment media across a typical day (more than 53 hours a week). And because they spend so much of that time ‘media multitasking’ (using more than one medium at a time), they actually manage to pack a total of 10 hours and 45 minutes (10:45) worth of media content into those 7½ hours.”

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