the FM Signal

Monday Signal

Posted in Daily by janetti ! on February 1, 2010

(Reposted from Searchblog)

Written by John Battelle

Happy Monday, folks. Today is all about poker. Over the weekend, the buzz was hearsay about Steve Jobs’ distaste for Google and its ‘don’t be evil’ mantra, as well as for Adobe and its Flash technology (this is all second hand reporting from Wired and other sources, repeating what Jobs reputedly said at a Friday town hall for Apple employees. The story became instantly reported “news” all over the blogosphere.)

Whether or not the sources got their quotes right, what’s really interesting is the Texas Hold’em playing out across the computing, media, and Internet industries. Apple, Google, Adobe, and others (including Microsoft) are playing their hands as each market card is revealed. New standards are tested (HTML5), old standards are questioned (Flash), new devices are introduced (Droid, iPad), and old alliances are shattered (Google, Apple – it was less than a year ago that Schmidt was on Jobs’ board, recall?).

I love it. Our industry has never been more fascinating.

Meanwhile, other interesting headlines:

IPad Can’t Play Flash Video, but It May Not Matter (NYT) See above and my prior Signals from last week…

Google news Jeff Jarvis talks with Eric Schmidt at Davos and reports his findings, including that Google is toying with making AdSense splits “transparent.”

Who is the MVP of the Marketing Bowl: Social Media or Super Bowl Ads? (Forrester) A research note that details how social marketing is finding its footing in large platform plays – IE, don’t spend that money on a SuperBowl ad if you’re not going to amplify it through social media, or, honestly, vice versa: the SuperBowl ad should be a platform for the social media program, not the other way around.

Tesla Files For $100 Million IPO (BI) IPOs filings are starting to appear left and right, but this one caught my attention because it’s Elon Musk (of various Web startup fame) and it’s electric cars/motors.

The Birth of the Virtual Assistant Siri’s CEO quotes a guy name Battelle to show how his new product fulfills the future of search. Clearly the guy’s been drinking over the weekend.

Microsoft to Test Ad Exchange Business (AllThingsD)

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The Monday Signal

Posted in Daily by janetti ! on January 25, 2010

(Reposted from Searchblog)

Written by John Battelle

Quite a weekend in marketing land, with a blast from Jason C. directed at Comscore. Sunday’s feeds were alive with responses (I think this summary from TheNextWeb is a good place to start), but it boils down to this: Jason fired off an angry shot at a easy target, but with a bit more nuance, one can see that this is not a simple issue. If it were as black and white as he lays it out, Comscore would have been out of business a long time ago. Measurement is not as easy as most folks think it is, and Google Analytics has trained nearly everyone to think they have more people coming to their sites than they really do. Certainly, Comscore will probably learn from this tempest and possibly change its tactics. But the company has a right to charge for its services, the market will decide if its approach makes sense. (Caveat: FM – and its partners – are Comscore customers).

Meanwhile, Comscore reported global search market trends for 2009. Money shot: The total worldwide search market boasted more than 131 billion searches conducted by people age 15 or older from home and work locations in December 2009, representing a 46-percent increase in the past year. This number represents more than 4 billion searches per day, 175 million per hour, and 29 million per minute. The U.S. represented the largest individual search market in the world with 22.7 billion searches, or approximately 17 percent of searches conducted globally. China ranked second with 13.3 billion searches…(makes one think about Google’s China decision, no?).

I found this NYT post on “controlled serendipity” worthy reading, it furthers a working thesis I have about how the social web is changing search, in particular discovery of content. While the premise is a bit shopworn (we’re all both creators and consumers of content!), it’s nevertheless true.

Other links:

Digg to Undergo Drastic Overhaul (Mashable)

Twitter Launches Location-Based Trending Topics (Mashable)

How Google Ranks Tweets (TechReview)

Death Of TV One Step Closer — YouTube Signs Live Sports Broadcasting Deal(BusinessInsider)

Factery Labs’ New Fact Engine: Just What Real-Time Search Needs (SEL)

Reaching Out to Conversationalists (AdAge/Forrestor)

App Usage to Soar in 2010 (eMarketer)

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