the FM Signal

Weds. Signal

Posted in Daily by janetti ! on February 3, 2010

(Reposted from Searchblog)

Written by John Battelle

Traveling to a marketing conference in Scottsdale today, so here’s the roundup from last night’s best headlines:

Facebook Marketing Goes to the Super Bowl (InsideFacebook) Over and over again, we are reminded that this is the year the Superbowl ad becomes an adjunct to an ongoing social media platform. Good.

More Than Half Of Mobile Pageviews Are To Social Networking Sites (BI) This in no way is a surprise but it’s worth reiterating: social drives mobile drives social drives mobile drives location drives mobile drives content consumption drives brands.

3 New Ways to Measure the Social Web (Mashable) These are certainly *not* new (we’ve been measuring these and more for years at FM), but any evolving consensus on measurement is worth pointing out, and reinforcing.

Time Spent on Social Media Surges (MarketingProfs) You want metrics proving the social web is huge? Here’s more.

Top Marketing Innovation Killers (iMedia) Well, don’t kill innovation. Just don’t make silly mistakes. And make sure your partner can deliver. That’s certainly my focus.

Google before you Tweet is the new think before you speak. (TheNextWeb) Funny.

Advertisements
Tagged with: ,

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

%d bloggers like this: