the FM Signal

Weds. Signal

Posted in Daily by janetti ! on February 3, 2010

(Reposted from Searchblog)

Written by John Battelle

Traveling to a marketing conference in Scottsdale today, so here’s the roundup from last night’s best headlines:

Facebook Marketing Goes to the Super Bowl (InsideFacebook) Over and over again, we are reminded that this is the year the Superbowl ad becomes an adjunct to an ongoing social media platform. Good.

More Than Half Of Mobile Pageviews Are To Social Networking Sites (BI) This in no way is a surprise but it’s worth reiterating: social drives mobile drives social drives mobile drives location drives mobile drives content consumption drives brands.

3 New Ways to Measure the Social Web (Mashable) These are certainly *not* new (we’ve been measuring these and more for years at FM), but any evolving consensus on measurement is worth pointing out, and reinforcing.

Time Spent on Social Media Surges (MarketingProfs) You want metrics proving the social web is huge? Here’s more.

Top Marketing Innovation Killers (iMedia) Well, don’t kill innovation. Just don’t make silly mistakes. And make sure your partner can deliver. That’s certainly my focus.

Google before you Tweet is the new think before you speak. (TheNextWeb) Funny.

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Tuesday Signal

Posted in Daily by janetti ! on February 2, 2010

(Reposted from Searchblog)

Written by John Battelle

A quick set of headlines today, more coming later, after a morning PTA meeting….

Google Is Wrecking DoubleClick, Says Unhappy Client (GOOG) (Business Insider) I’m a DBCLK client and this does not ring true for me, though of course there are always issues with any major business relationship.

Forget Common Sense: Social Media Communicators Must Have Empathy (Shannon Paul) I feel this one.

The Bestest 2009 Industry vet Marc Ruxin always nails it in his annual round up of the best films and music.

Google’s tablet UI concept pictures (Neowin) Oh Lord, it’s a tablet war.

CBS Sells Out Super Bowl Commercials (LA Times) Well that’s not surprising – it’s rare these days to find a place where you can launch a real platform program.

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Monday Signal

Posted in Daily by janetti ! on February 1, 2010

(Reposted from Searchblog)

Written by John Battelle

Happy Monday, folks. Today is all about poker. Over the weekend, the buzz was hearsay about Steve Jobs’ distaste for Google and its ‘don’t be evil’ mantra, as well as for Adobe and its Flash technology (this is all second hand reporting from Wired and other sources, repeating what Jobs reputedly said at a Friday town hall for Apple employees. The story became instantly reported “news” all over the blogosphere.)

Whether or not the sources got their quotes right, what’s really interesting is the Texas Hold’em playing out across the computing, media, and Internet industries. Apple, Google, Adobe, and others (including Microsoft) are playing their hands as each market card is revealed. New standards are tested (HTML5), old standards are questioned (Flash), new devices are introduced (Droid, iPad), and old alliances are shattered (Google, Apple – it was less than a year ago that Schmidt was on Jobs’ board, recall?).

I love it. Our industry has never been more fascinating.

Meanwhile, other interesting headlines:

IPad Can’t Play Flash Video, but It May Not Matter (NYT) See above and my prior Signals from last week…

Google news Jeff Jarvis talks with Eric Schmidt at Davos and reports his findings, including that Google is toying with making AdSense splits “transparent.”

Who is the MVP of the Marketing Bowl: Social Media or Super Bowl Ads? (Forrester) A research note that details how social marketing is finding its footing in large platform plays – IE, don’t spend that money on a SuperBowl ad if you’re not going to amplify it through social media, or, honestly, vice versa: the SuperBowl ad should be a platform for the social media program, not the other way around.

Tesla Files For $100 Million IPO (BI) IPOs filings are starting to appear left and right, but this one caught my attention because it’s Elon Musk (of various Web startup fame) and it’s electric cars/motors.

The Birth of the Virtual Assistant Siri’s CEO quotes a guy name Battelle to show how his new product fulfills the future of search. Clearly the guy’s been drinking over the weekend.

Microsoft to Test Ad Exchange Business (AllThingsD)

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